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Foundation · Program one of four

The revenue is real. The system is missing.

Foundation is for home service and professional service companies doing $750K to $1.5M a year. It installs the infrastructure that stage actually needs: a site that converts, tracking that tells the truth, follow-up that answers every inquiry, and one or two local channels run properly instead of five run badly.

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from $3,500/moInvestment
$750K to $1.5MAnnual revenue band
6 monthsMinimum term
$1,000 creditedDiagnostic, off month one
Who Foundation is for

Referrals built this business. They will not double it.

You got here on workmanship and word of mouth. Somewhere past $750K that engine stopped keeping up with payroll, and the marketing you bought to fill the gap arrived in pieces. A website from one vendor. An SEO package from another. A few boosted posts. Each one reported activity. None of them moved booked work.

The problem is not that those tactics are bad. It is that nothing connects them. Calls go unanswered on Saturday. The site describes you instead of selling you. Nobody can say which dollar produced which job. Foundation exists to install the connections.

Foundation fits if

  • You are doing $750K to $1.5M and growth has flattened while costs have not
  • Most new work still comes from referrals and repeat customers
  • You have bought marketing piecemeal and cannot say what any of it returned
  • Inquiries go unanswered after hours, and you suspect it costs you jobs
  • You want one accountable system instead of five disconnected vendors

Under $750K, the honest answer is usually to keep your money. Referrals and direct sales effort beat an agency retainer at that size, and we will say so on the call.

What is included

Three layers, installed in order.

Everything in Foundation does one of three jobs: make you findable where local buyers look, convert the attention you earn, and stop leaking the inquiries you already get. The diagnostic decides which layer gets built first in your business.

01

Local visibility

  • Google Local Services Ads, set up and managed to your service area
  • Google Business Profile rebuilt, optimized and maintained
  • Local citations and listings cleaned and kept consistent
  • Local and on-page SEO on the services that pay your bills
  • AI search visibility, so assistants recommend you when buyers ask
02

Conversion & reputation

  • Money pages rebuilt to convert visitors into inquiries, not admire your logo
  • Conversion-focused content written for buyers, not for word counts
  • A review generation system that turns finished jobs into public proof
03

Lead handling & proof

  • CRM and lead pipeline set up, so no inquiry lives in a text thread
  • Automated nurture and follow-up that answers every lead, every time
  • Monthly reporting in inquiries and booked work, not impressions

Optional add-on: Speed to Lead, our US and Canada based appointment setting team, answering your inquiries in minutes so the job books with you instead of the next name on the list.

Scope, stated plainly

What Foundation is not.

Most agency disappointment starts with a scope nobody said out loud. Here is ours, before you sign anything.

×

Not a paid traffic program

No Google Ads search campaigns, no Meta Ads. Paid traffic poured onto a leaking funnel is a bigger leak. That layer belongs to Momentum, once Foundation can hold the volume.

×

Not instant

Local visibility usually starts moving inside 60 to 90 days. Real search authority takes months longer, and we will tell you that to your face rather than let a dashboard imply otherwise.

×

Not a lead volume guarantee

Anyone promising a lead number before diagnosing your market is guessing with your budget. What we guarantee is that the system gets built, the reporting stays honest, and you can see both.

The first 90 days

Wire it. Seal it. Turn it on.

The order is fixed because the order protects your budget. Nothing gets promoted until it can convert, and nothing gets measured on faith.

DAYS 1 TO 30

Wire it

Diagnostic findings become the build order. Call and form tracking go live, the CRM is installed, and your Google Business Profile is rebuilt.

By day 30, every inquiry has a source and a record.

DAYS 31 TO 60

Seal the leaks

Money pages rebuilt to convert. The review engine starts turning finished jobs into proof. Automated follow-up answers every inquiry, including the 9pm ones.

By day 60, inquiries stop dying in your voicemail.

DAYS 61 TO 90

Turn on demand

Local Services Ads go live and local SEO work compounds underneath them. Your first monthly report arrives in inquiries and booked work.

By day 90, you can see what earns and what gets cut.

Where this leads

Foundation is built to be outgrown.

The point of installing the base system is that one day it holds more weight. When the signals on the right show up, the next move is Momentum: paid search and multi-channel scale on top of a funnel that no longer leaks, from $5,500 a month for $1.5M to $3.5M companies.

See the Momentum Program →

You are ready for Momentum when

  • Your site converts and you trust the numbers in your reports
  • Local channels produce steadily and you want more volume than local demand offers
  • Revenue is pushing past $1.5M and capacity can take more work
  • You are ready to buy demand with Google Ads without watching it leak
The first step, every time

Foundation starts with a diagnosis, not a contract.

We will not tell you which layer of Foundation your business needs first, because we do not know yet. Nobody does. The diagnostic maps your funnel end to end, puts a dollar figure on each leak, and produces the build order in writing. Then you decide.

That discipline is the whole company. We diagnose before we prescribe, at every size, with no exceptions for eager buyers.

The Marketing Diagnostic
$1,000 credited in full to month one

Offered after a discovery call, before any program. For a Foundation-stage business it typically traces:

  • Where every lead currently comes from and what each one costs
  • How many inquiries quietly die waiting for a callback
  • Which pages convert and which send buyers back to Google
  • What competitors outrank you for in your own service area

You keep the findings and the priority order either way. Join Foundation and the $1,000 comes off your first month.

How the diagnostic works →
Straight answers

Questions owners ask about Foundation.

Why is there no Google Ads or Meta Ads in Foundation?
Because paid traffic multiplies whatever it lands on. Land it on a site that does not convert and follow-up that misses calls, and you have paid to make the leak bigger. Foundation fixes conversion, tracking and follow-up first. When those hold, Momentum adds paid search on top, and the same budget buys far more booked work.
Why a 6 month minimum?
Because the honest timeline demands it. Tracking and follow-up improve in weeks, but local SEO, reviews and Business Profile authority compound over months. A 90 day engagement forces everyone to chase quick wins and abandon the compounding work. Six months is the shortest window in which the system can prove itself without anyone bending the numbers.
Is $3,500 a month a lot for a business my size?
Run the arithmetic. Foundation is $42,000 a year. At $1M in revenue that is 4.2 percent, below what most established service businesses end up spending once you add together the website vendor, the SEO package, the listings service and the software nobody uses. The difference is that here it is one system with one throat to choke, reported in booked work.
Can I just buy leads instead?
You can, and sometimes should while a system gets built. But bought leads are rented, often shared with three competitors, and priced by someone else. Every dollar spent there builds the lead seller's asset. Foundation builds yours: your rankings, your reviews, your pipeline, your data. If we ever part ways, all of it stays with you.
I already have a website vendor and an SEO company. Start over?
No. The diagnostic evaluates what you already have, including current vendors and internal staff. Whatever is measurably working stays and gets more resources. We only rebuild what is leaking, and we show you the numbers behind each call. Some of the best outcomes come from redirecting existing spend, not adding new spend.
Who pays for the ad spend?
You do, directly to the platforms, from your own accounts. We never touch the spend and never mark it up. Management fees and media costs stay visibly separate, and the accounts and their history are yours for good.
527Businesses served
875Lead systems running
97Net Promoter Score
One call. No pitch deck.

Install the system once. Bank it for years.

Book a discovery call. If Foundation looks like the fit, the next step is the $1,000 diagnostic, credited in full to your first month. If it does not, you will hear that too.