Four programs. Your revenue picks one.
FirstOnTheMap runs one marketing system, delivered at four depths. Foundation, Momentum, Authority and Legacy each map to a revenue band, solve the problem that defines that band, and build on the tier below. Find your number and you have found your program.
Each band has one defining problem. Each program exists to remove it.
A business does not outgrow marketing. It outgrows the problem its marketing was built to solve. The ladder below is how we map where you are, and it is the same map we use on the discovery call.
Lead flow is unpredictable and nobody can prove which channel produced the last ten jobs.
Marketing is scattered across vendors and channels that do not talk to each other, so nothing compounds.
Bigger competitors are contesting the market you built, and being findable is no longer enough.
Growth now depends on marketing leadership and transferable systems, not on adding another channel.
Every tier contains the one below it.
Nothing gets thrown away as you grow. Momentum runs everything Foundation runs, Authority runs everything Momentum runs, and Legacy puts senior leadership over all of it. Select your revenue to highlight where you would start.
Under $1.5M the problem is rarely effort. It is structure. Foundation installs the base layer every later tier stands on: a site that converts, a local search presence that gets you found, follow-up that answers every inquiry, and tracking that finally says where each job came from.
- Website conversion fixes before any new traffic gets bought
- Local and on-page SEO plus Google Business Profile
- Reputation management that compounds reviews month over month
- CRM setup with speed to lead follow-up on every inquiry
- Monthly reporting in inquiries and booked work
Between $1.5M and $3.5M you have proof that something works. Momentum puts real budget behind it: paid search on top of the Foundation layer, landing pages built for each offer, and nurture that keeps working leads while your team works jobs.
- Everything in Foundation, still running underneath
- Google Ads and Local Services Ads, managed to cost per booked job
- Landing pages built and tested for each offer
- Automated nurture that follows up until the job books or dies honestly
- Biweekly reporting cadence
$3.5M to $10M is where markets consolidate around a few names. Authority is built to make yours one of them: Meta added to the paid mix, content and links that make you the answer to the question, AI search visibility while it is still cheap, and attribution deep enough to read revenue by channel.
- Everything in Momentum, still running underneath
- Meta Ads and full-funnel paid coverage
- Content production, link building and multi-location SEO
- AI search visibility across the new answer engines
- Brand positioning work and revenue attribution reporting
Past $10M you do not need a bigger retainer. You need senior marketing leadership inside the business: someone accountable for the number, directing internal people and outside vendors, in the room when growth decisions get made. Legacy is that seat, scoped and priced after the diagnostic.
- Fractional CMO leadership, not a longer task list
- Strategy, budget ownership and vendor accountability in one place
- Systems built to be transferable, so the business is worth more without you in it
- Custom scope, custom pricing, limited seats
Two rules hold across every tier. Your ad spend goes from you directly to the platforms, never through us and never marked up. And no program starts until the $1,000 diagnostic has found where your revenue leaks. See all four programs side by side.
Every engagement starts with the $1,000 Marketing Diagnostic.
Offered after a discovery call, it maps your funnel end to end and puts a dollar figure on every leak. Join any program and the full $1,000 comes off your first month. Walk away and you keep the findings.
Benchmark the spend before you judge the price.
Third parties have already answered what a business your size should invest in marketing. The SBA puts it at 7 to 8 percent of revenue for small businesses. Gartner measures the cross-industry average at 7.7 percent. Harvard Business Review pegs growth-stage firms at 10 to 15 percent.
Run that math on your own revenue and a FirstOnTheMap fee is the smaller share of the benchmark budget. The larger share is your ad spend, which you pay directly to the platforms. We never touch it and never mark it up.
A $2M company at 7 percent has a $140,000 annual marketing budget. Momentum costs $66,000 a year. The rest is media, paid from your account, working for you.
Channel shopping is how budgets die quietly.
An SEO vendor here, an ads freelancer there, a website from three years ago. Each one reports on its own slice, none of them owns the outcome, and when leads dip everyone points at somebody else. A program puts every piece under one roof, one diagnosis and one number: booked revenue. Three principles keep it honest.
Diagnose first
No tactic gets prescribed until the diagnostic has found where revenue actually leaks. The findings dictate the work, not the other way around.
Systems, not tactics
Every channel we run feeds the same tracking, the same follow-up and the same reporting. That is why results compound instead of resetting each quarter.
Revenue, not volume
We report in calls, bookings and revenue. If a channel cannot trace its way to booked work, it loses its budget to one that can.
You already know your revenue. That is the hard part done.
Book a discovery call and we will confirm the band, or tell you honestly that you are not ready for one. If it makes sense, the next step is the $1,000 diagnostic, credited in full to month one.